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Design Recipe

A PROCESS OF ESTABLISHING MY VISUAL IDENTITY

Step 1:

Choosing a Concept 

Mary 

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Bohemian Chic aesthetic, celebrating a passion for art and travel, illustrating culture in a whole new light.

East

travels

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'

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Cut Out

A concept that incorporates quirky cut outs from vintage fanzines from the early 80s and 90s.

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out of this world

'Out of this World' presents a contrast between the old and the new, experimenting scale and size on an innovative level. The opportunities are endless. 

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Step 2:

Application of my Visual Identity:

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1

Mary 

travels

East

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My inspiration began when I started experimenting with my visual identity, I stumbled across references that interlink with my cultural background which sparked the idea of fusion, it's in my blood I have always been fascinated by the concept of fusion whether that be art, music, fashion or food. I want to tap into my cultural roots and my love for travel and for this to be communicated through my visuals - fusing my Western and Asian heritage and incorporating fusion in everything I do. 

Step 3:

Logo Testing

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S1G

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